Memphis Blues
Category: Branding
Client: City of Memphis, Tennessee, Major League Baseball
Applications: Illustrator, Photoshop
Brief: Develop both a sound brand platform and a strategically aligned brand identity for a major sports property.
Memphis is the home of the Memphis Blues. The sweet tunes of W.C Handy’s Memphis Blues and the singing of Mockingbirds, Tennessee’s state bird puts the team right at home. Mockingbirds attract other birds into their nesting range by singing. They’re usually known for their innocence, but, they also use a frightening call to keep certain birds away. They also have additional symbolism of protection, cleverness, and the ability to communicate well — qualities that can be channeled for a covert fight—a great name for a sports team.